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Advertising is undoubtedly one of the best marketing strategies for any business. Once you have a great product and a good target audience it seems that spending a large chunk of your hard earned dollars in advertising is a good idea.

Before you take the leap make sure you have done the once over, even the twice over with a fine tooth comb on how you are advertising the product. One wrong move and one customer being inadvertently mislead can prove a very costly exercise.

Even the hot shots Apple, creators of the iPhone, iPad and iTunes can make that mistake.

In the recent matter that was heard in the Federal Court of Australia the ACCC (Australian Competition and Consumer Commission) lodged proceeding against an Australian sub group of Apple Pty Limited.

In a nut shell the proceedings found that Apples new iPad was advertised in a way that was misleading to a purchaser. Apples iPad was advertised as “iPad with WiFi + 4G” when the iPad is actually incapable of connecting to Australia’s 4G network.

Refunds have been offered to all customers that have bought the new iPad but Apple rejects the claim that they mislead consumers with their advertising and denies that they said that the iPad could connect to the 4G network.

Apple is going to defend the matter.

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Charles Lethbridge

Charles Lethbridge

  • Senior Associate
  • Commercial Litigation
  • Direct line: 07 5506 8240
  • Mobile: 0421 885 195